Portable mp3 players are becoming rare as smartphones are gaining popularity around the world. Once South Korea’s leading music player manufacturer, iriver is trying a different “cute” approach to maintain their market.

Pocket Puppy is just like its name, a pocket-sized mp3 player in the shape of a puppy. Although it’s only big as a person’s palm, the Pocket Puppy will interact with the user similar to a robotic dog.

The basic controls are done using the dog’s 4-direction tail but the player will react with puppy-like barks and growls when petted or its belly is rubbed. Its large LED display is also used to display interesting expressions whenever a user interacts with it.

iriver hopes that the Pocket Puppy player can appeal to consumer’s emotions with its cute form-factor and with its unique user interface.

via iriver